HE>i (HE is greater than i) is a lifestyle company / clothing brand that is based off of the Bible verse John 3:30 - “HE (Jesus) must increase, but I must decrease.” We operate out of the small town of Hale’iwa, on the North Shore of O’ahu, Hawai’i, and have a second store in Honolulu, Hawai'i.

Our purpose is to produce quality clothing and accessories to encourage, inspire, and share the Good News of our savior, Jesus. We do our best to create simple and original products that provide opportunities for people to share the Good News with anyone who asks about our simple logo. Most people have a story about when they first discovered what our logo (HE>i) means - either by figuring it out on their own or having someone share the meaning with them. We love hearing personal stories about how God has used our simple logo to bless and encourage different people around the world!

The idea for the logo came in 2003 while trying to think of something clever to put on the main screen of a Nokia phone. After browsing through the selection of symbols, the greater than sign (>) stuck out and brought to mind one of our all-time favorite Bible verses, John 3:30. The phrase “HE>i” stayed on the home screen, and friends who saw it encouraged us to do something with it. We started making shirts, hats, and stickers for our small group of friends. After a few years of occasionally selling shirts at Christian concerts and art shows, we opened our first shop in 2008. It was in a tiny space in an out-of-the-way strip mall in Waialua. After a couple of years there and only being open three days a week, we decided to take a leap of faith and moved to a storefront on the main street in Hale’iwa, and opened the shop six days a week. Since then we’ve opened an additional store in Honolulu, and can always be found right here on our website.